Photo vs. Video — What Sells Homes Faster?
When it comes to real estate marketing, visuals are everything. But should you invest in professional photography, video tours, or both?
In this article, we’ll break down the strengths of each, and when to use them to help your listings sell faster.
In this article, we’ll break down the strengths of each, and when to use them to help your listings sell faster.
Sergey Pavlov
Marketing Manager
Photos are the first thing buyers see — and often the reason they click (or don’t). High-quality listing photos highlight space, light, and layout, create an emotional connection, and work seamlessly across MLS platforms, Zillow, and social media. They’re quick to load and easy to browse. For any listing, professional photography is a must-have.
Photos are the first thing buyers see — and often the reason they click (or don’t). High-quality listing photos highlight space, light, and layout, create an emotional connection, and work seamlessly across MLS platforms, Zillow, and social media. They’re quick to load and easy to browse. For any listing, professional photography is a must-have.
Video, on the other hand, adds motion and emotion. It’s especially powerful for luxury homes, out-of-town buyers, and properties where flow and lifestyle matter. A cinematic walk-through helps buyers visualize how they would live in the space — even before stepping inside.
So, what’s better?
The answer is: both. Photos get clicks. Video builds interest.
Together, they tell the full story.
Together, they tell the full story.